Make no mistake. AI is coming for our jobs.

Or at least our jobs as they are currently constructed.

If you haven’t already, 2025 is the year to tool up or shut up.

I’ve seen firsthand how our engineers use AI to turn a 5-person startup into a feature factory.

The future is already here. It’s just not evenly distributed as the saying goes.

Software engineers built AI and are ironically being disrupted first. Ask engineers you know. AI is getting REALLY good at coding.

No one is safe.

Let's take a look at a random advertising job example.

ChatGPT’s o3 ‘reasoning’ model: “I’ve read the entire internet and now have a genius-level IQ of 157.”

Creative Director: “Cool, but creativity can’t just be automated.”

Same Creative Director procrastinating over the Holidays: “Ugh, I can’t believe they expect me to write a banger brief for the Nike 2025 Limitless campaign in just three weeks.”

Junior Intern prompting the free version of ChatGPT: “Create 3 Nike 2025 Limitless briefs for each campaign goal: Brand awareness, Driving retail store visits, and E-Commerce purchases. 

ChatGPT: Done. Do you want to translate these briefs into every language to ensure global reach, but local targeting?”

Creative Director: “Fuck. The AI can’t say Fuck, right? At least we have that.” 

Junior Intern prompts ChatGPT:

Creative Director: “Fuckkkkkkkkkk”

It’s not too late to embrace AI in 2025. This post was purposefully hyperbolic because AI is ushering in truly disruptive change and I would rather see people benefit from using AI than get run over by it.

So where to start?

There are plenty of tools you can use to give you superpowers in your field. If you haven’t already, just ask the free version of ChatGPT for recommendations based on your job title.

Start experimenting with using AI to complete your daily tasks and encourage your team to do the same. Both the AI and you will make mistakes and that’s ok.

Let arguably the smartest human to ever live guide your AI journey.

"A person who never made a mistake never tried anything new."

– Albert Einstein

Or use this “midwit meme” as your guide like I do.