We are very excited to announce the launch of Thinking Media's GenAI-powered Ads Manager! The ads manager enables SMBs to generate commercials and launch them on STIRR, their flagship free ad-supported streaming TV (FAST) service. This is the first GenAI-powered ad platform purpose-built to monetize FAST.

Although CTV is experiencing record audience growth, fill rates for FAST Channels are far too low. According to a report by One Touch Intelligence, ad fill rates for the FAST channel market average an embarrassing 38%.

It has become clear that publishers cannot rely on programmatic alone to monetize their FAST Channels and CTV Apps. That's why STIRR is offering a self-serve Ads Manager as a cost-effective way for SMBs to buy Premium CTV content directly from the source, eliminating middlemen and hidden fees that dwindle budgets to nothing. 

The self-serve connected TV (CTV) advertising platform, powered by streamr’s GenAI technology, is poised to revolutionize advertising for SMBs. It drastically reduces the cost of producing CTV commercials, which has historically been the biggest barrier. Businesses can now generate CTV commercials and launch them on STIRR in less than 2 minutes. 

"By integrating streamr.ai's advanced GenAI technology, we are not only enhancing the advertising capabilities of STIRR but also making it drastically easier for small and medium-sized businesses to access high-quality CTV content and engage audiences," said Todd Carter, CEO of Thinking Media.

In addition to the GenAI Ads Manager, Thinking Media is already underway transforming STIRR into an AI-native Streaming Service. This includes launching a conversationally enabled, adaptive UX that weaves TV and Web into a single connected experience together with AI-driven content discovery that enhances the viewer experience by delivering more personalized and relevant content recommendations.

"The purpose of licensing our GenAI technology is to accelerate the Democratization of CTV ad buying by enabling millions of SMBs to advertise on CTV who never could before,” said Jonathan Moffie, CEO of streamr.ai. “Our mission is to unlock new ad spend on the biggest screen in the house by advertisers who mainly invest in search and social by making it drastically cheaper, easier and more performance-driven.”

STIRR’s advertising portal is live now! https://mega.stirr.com/stirr/

The two teams are working together to drive innovation in the space. GenAI makes things possible in advertising that never were before. Imagine being able to analyze the context of the video the user is watching and then automatically generate a personalized commercial based on the viewer’s interests. With this partnership, Thinking Media and streamr.ai are going to do just that and push the boundaries of CTV advertising one frame at a time.