Anti-Violence Project raises awareness with 🏳️‍🌈

Anti-Violence Project LGBTQ and HIV Protection

By Jonathan Moffie

May 17, 2024

Streaming TV Goal

The Anti-Violence Project (AVP) came to streamr to raise awareness for the increase in violence against the LGBTQ community and people living with HIV. They also wanted to ensure the community knows that AVP is a New York City community resource for getting help.

streamr Solution

This is the first multi-platform campaign that streamr is running across TV and online video. On the web, we are able to reach LGBTQ audiences who saw the commercial on TV with AI-powered audience targeting to drive home the message.


Our AI has access to over 300 audience types! In addition to the above, we also added people watching Streaming TV who have donated previously.

Delivering ROAS (Return on Ad Spend)

AVP wanted streamr to air their commercial during RuPaul's All-Stars Drag Race since they knew their target audience would be tuned in. We were able to do it at a lower cost per viewer (CPV) on Fubo. Check it out here!

AVP is also using our IP Address Tracking Pixel. The tracking pixel measures who saw your ad on Streaming TV apps and then visited your website. For AVP, we added it to their "Donate" page to track how many donations the commercial drives.

It sounds complicated, but it’s easy to implement on your website. Right now, you need to contact if you want to use the tracking pixel for your campaign.

streamr results

AVP's campaign has been live for two weeks and has reached over 20,000 viewers on apps such as Fubo, LG Channels, and ION.

AVP's Director Of Communications, Orie Givens, said, "streamr gave AVP an innovative way to reach an audience who cares about the LGBTQ community."

We will keep you posted on the campaign results. streamr’s core mission is to deliver more revenue for business owners than your campaign spend. Stay tuned!

We are proud to partner with AVP as they work to help LGBTQ+ and HIV-affected communities nationwide and in NYC stay safer and heal from violence. If you or your organization would like to support AVP’s important mission, visit this site.

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