This streamr ad spotlight highlights Shaheen Caterers. Shaheen has been serving the finest Southeast Asian food in New York since 1973.

Streaming TV Campaign Goal

Shaheen came to streamr.ai to run a Streaming TV ad during Ramadan. A very important religious holiday for the Muslim Community that runs from March 10th to April 9th.

A major part of Ramadan is fasting during daylight hours so Shaheen would be one of a few caterers who could accommodate the two meals eaten during Ramadan – the “suhoor” eaten just before dawn and the “iftar” after sunset.

They also wanted to be the go-to local spot community members would order their “Eid al-Fitr” meal from which celebrates the end of fasting with a large family meal commonly known as "Sweet Eid" or "Sugar Feast.”

Unique Audience Targeting

To pull this off, Shaheen wanted to target Urdu-speaking Muslims who live within 10 miles of the catering hall. And if that wasn’t specific enough, they only wanted to target Sling TV food, lifestyle, and Desi TV content.

streamr.ai just launched a month ago. Could we handle such a complex request? You bet! We used advanced targeting to cover Urdu language speakers and limited the budget to only spend on the required Sling TV channels.

The Results

Let’s just say no Urdu-speaking Muslims watching Sling TV in New York are going hungry for too long this Ramadan.

Check out Shaheen's commercial on Sling TV!

name: Shaheen Caterers

address: Shaheen Caterers, South Broadway, Hicksville, NY, USA

phone number: 516-937-9797

website: https://www.shaheenusa.com