streamr ad spotlight: Trident Coffee + March Madness 🏀

New Trident Coffee Location in Pacific Beach

By streamr team

Mar 27, 2024

This streamr ad spotlight highlights veteran-owned Trident Coffee in San Diego, California.

Streaming TV Campaign Goal

Trident turned to streamr to promote the grand opening of their newest location in sunny Pacific Beach, San Diego. They wanted to reach potential customers in surrounding neighborhoods, so we targeted the 5 zip codes around the new location to reach customers within a 25-mile radius of Pacific Beach.

Trident’s Director of Operations Derek Mensen asked if we could add Trident’s existing locations (Imperial Beach and Coronado) without decreasing the effectiveness of reaching viewers around Pacific Beach. Yes, adding those two zip codes actually helps Trident build brand awareness amongst customers that their favorite coffee shop is now just a short drive from anywhere in San Diego.

Brand Awareness Only TV Can Deliver

Now that we have the plan in place to deliver Trident’s commercial to all three Trident Locations. Derek asked the most important question to the streamr team. Why should they advertise their launch on Streaming TV and not just social media?

The answer is simple. They have an amazing brand story that could only be told on the big screen. Trident Founder Eric Johnson started brewing his own cold brew during his final tour of duty in Iraq. While serving, Eric used his downtime to immerse himself in the coffee culture and saw that despite being in an active war zone, folks would put their differences aside and still enjoy a cup of coffee together. This inspired Eric to return home to San Diego and start Trident in 2015 with the mission to create a brand that would inspire people to "craft their own legacy."

You cannot tell an amazing story like that with a fleeting Instagram post that gets lost in the feed as users scroll past it in milli-seconds.

March Madness Sweetener

It just so happens their grand opening was happening in the middle of “March Madness,” so we decided to pair Trident’s fitness and healthy lifestyle-focused brand with one of the biggest sporting events of the year. When Derek found out we could run the Trident Commercial on channels airing March Madness he said, ”Incredible! I never thought a customer would say they saw a commercial for Trident while watching March Madness."

Check out the Trident commercial that aired during the NC State vs. Duke Elite 8 matchup!

Name: Trident Coffee

New Location Address: 740 Hornblend St Suite 102, San Diego, CA 92109

Phone Number: 1-619-522-4905


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