💰 The Only Scalable Path to $100B in CTV: Small Advertisers

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Jun 12, 2025

Small advertisers are the only path for streaming to take on Big Tech.

The latest State of the Screens nails this massive opportunity.

💰 CTV has $100B+ ad spend ambitions, but it won’t get there with 500 advertisers. We need 200,000+

So…how do we make that happen? The current playbook isn’t the only way:

1️⃣ Blow millions on Meta and Google to acquire CTV advertisers (seems counterproductive 🤔)

2️⃣ Light VC money on fire with promos: “Spend $1,000, get $1,000.”

At streamr.ai, we’re building a better way. Instead of burning cash, we’re helping CTV broadcasters, platforms, and agencies turn cold leads into live campaigns using AI.

📺 Auto-generate TV-ready ads

📊 Recommend geo, demo, and behavioral targeting

📥 Convert leads directly from your CRM

🚀 Launch & optimize campaigns to maximize ROAS

Our agentic CTV platform doesn't just make it easy for SMBs to advertise. It gives our enterprise partners the unfair advantage in the race for long-tail CTV spend.

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