Loved the latest Marketecture episode where Ari and Eric unpacked all the Cannes AI chatter and gave a big nod to Google’s Veo 3 model. That Gorilla LA Dentist commercial? Viral gold. Watch it here.

But I have to (respectfully!) disagree with Ari’s point that LLMs will get so good they won’t need a middle layer. Here’s why:

Veo 3 currently generates stunning 8-second scenes. That’s great for social clips, but for CTV, we need full 15 or 30-second spots that tell a story and drive performance on the big screen.

The reason Google greenlit our announcement as the first CTV Platform to have Veo 3 natively integrated is because our engineers figured out how to create complete CTV commercials by just entering your business name or website URL vs. needing to prompt hundreds of 8-second scenes and figure out how to stitch them all together to tell your brand’s story.

Our latest model with Veo 3 incorporated is called “streamr 4.0 Pro Storytelling.” Let's walk through all of the heavy lifting it’s doing behind the scenes to create a polished, cinematic CTV commercial in under 5 minutes:

✅ Writing a script that tells your brand story and sells.

✅ Choosing the perfect voice and translating it into 32 different languages.

✅ Scoring your brand images, describing them to the LLM, and ensuring they’re brand-safe.

✅ Transforming your images into cinematic b-roll.

✅ Finding the perfect music and leveling the audio with the voiceover and SFX.

✅ Adding dynamic Call-to-action overlays and QR Codes to deliver outcomes.

If you feel like nerding out, check out our image-to-video service. It scores images, describes them to the LLMs, and checks for brand safety.

While a gorilla pushing dental work is awesome for grabbing attention, most advertisers still want ads that look and feel like real TV commercials. That’s exactly why we designed our latest model to generate cinematic, brand-safe spots that can run in prime time without making legal departments pull their hair out. Check out this example made with our latest model running on premium Streaming TV channels now.

That said… I wont lie and say that the viral Kalshi and Gorilla commercial aren’t giving us FOMO. We’re actively experimenting behind the scenes with models that take more risks. Think Studio Ghibli style commercials. More to come on this soon.

But here’s the thing. With our agentic CTV platform, creating a great commercial is just the start. Hit Launch on TV, and our AI agent suggests campaign targeting, budget, and forecasted reach tailored to your business.

Finally, GenAI Infinite generates multiple variations of your ad by demo, desired outcome, multiple languages, you name it. No more betting on a single “hero” creative. Build your campaign, click Generate, and suddenly you’ve got hyper-personalized creatives for all of your target audiences. Testing isn’t just easier; it’s automatic.

Yes, LLMs are amazing. But if you want to move from cool clips to cinematic, scalable, TV-ready campaigns that actually perform, you still need an agentic layer like streamr.ai.