Orchestration
From a buyer brief to a media buy, through one connection to Magnite.
Orchestration connects your buyer agent to inventory available to your Magnite account. Discover products, create a media buy, attach creatives, and check delivery using AdCP tools over MCP.
You bring the buyer agent. Orchestration provides the tools and account-scoped access; your agent decides how to build a plan and when to submit it.
Start with a read, not a buy
Connect through the MCP Gateway, then call get_adcp_capabilities and get_products. Check the selected account and returned inventory before making a call that creates or changes a buy.
Creating a buy provisions real campaign objects. A successful response is not a guarantee that the buy is serving: account activation defaults, creative approval, and the flight dates still matter.
A separate look ahead
Orchestration Preview is coming soon. It adds unified access to Buyer, Seller, and Creative Agents so you can do more through the same Orchestration connection. It is documented separately from the current buyer integration and is not part of the default MCP tool catalog.